Help A Hero is a campaign held by Sport Clips every year around Veteran’s Day to help raise funds to provide scholarships for veterans or active-duty service members where the GI Bill cannot. Over the years I have created Point of Purchase (POP) kit items that were sent out to every store to promote the fundraiser, as well as many digital assets from social, email, and video.
Current “Help A Hero” Logo and scissor punchout alternate option.
Current “Help A Hero” Scholarship Program Logo
In-store 11×8.5″ and 7×5″ Signage
Table Tents for Point of Sale Use
During the 2020 campaign, with reduced in-store seating we created a window sticker instead of a banner so people could learn more from outside the store.
Donation Goal Tracker
Playbook – 16-page guide provided to all stores with a kit content, instructions on how to execute, Q&A, and more.
Floor Decal
Charm made for bracelet with the scissors logo and year.
Social Media Assets
Hero Deals
Hero Deals are promotions throughout the year that promote purchasing items from select vendors who will then donate $1 from every purchase to Help A Hero. These consisted primarily of social assets and an in-store sign to let Clients know what product manufacturer was participating at that time.
